国君轻纺|数说新消费,产业趋势背后的秘密

Investment Rating - The report suggests that new consumption is one of the important investment areas for 2025 [1] Core Insights - The rise of domestic brands, increased willingness to pay for AI products, and the attractiveness of trade-in programs are key findings from the research [1] - Domestic IPs like MOLLY are gaining popularity, surpassing some classic Japanese IPs, with 47% of young consumers preferring domestic products compared to 31% for Japanese IPs [1] - AI products show high penetration and strong user willingness to pay, with over half of respondents willing to pay for AI products, and over 80% of young consumers currently using them [1] - The entertainment sector has significant potential for AI, with over 60% of users seeing it mainly for AR experiences and communication [1] Summary by Relevant Sections New Consumption Trends - Trade-in programs are gaining traction, with over 80% of consumers recognizing the discounts offered, particularly in high-ticket items like home appliances and 3C electronics [2] - Among those aware of trade-in programs, over 70% prefer to trade in home appliances, and nearly 60% prefer 3C electronics [2] - Pet spending shows potential growth, with 65% of respondents spending less than 500 yuan monthly on pets, and about 70% having pet expenses below 5% of their total spending [2]