从调查问卷看新消费的背后丨国君热点研究

Group 1: Consumption Trends - The survey collected 156 valid responses, with nearly 50% of respondents aged 18-35[2] - 47% of young consumers prefer domestic IP products like MOLLY over 31% who prefer Japanese IP products[5] - 65% of respondents spend less than 500 yuan monthly on pet expenses, with 70% spending less than 5% of their income on pets[9] Group 2: AI and E-commerce Insights - Over 80% of young consumers are using AI products, with more than 50% willing to pay for them[7] - Approximately 30% of consumers have used WeChat stores, primarily purchasing snacks (over 70%) and beverages (over 40%)[11] - Over 80% of consumers find the trade-in discounts attractive, especially for home appliances and electronics[13]