Investment Rating - The industry investment rating is "Positive" and is maintained [5][10]. Core Viewpoints - The report emphasizes the significant potential of AI applications in the tourism and hotel industry, which is expected to enhance operational efficiency and customer experience [2][7]. - AI technology is anticipated to transform various aspects of the tourism industry, from intelligent customer service to personalized recommendations and emotional analysis [7]. - The report highlights the importance of AI in improving customer service efficiency and reducing labor costs for travel agencies and OTA platforms [7]. - AI is also seen as a tool for optimizing demand forecasting, dynamic pricing, and supply chain management in the airline and hotel sectors [7]. - The application of AI in traffic management at tourist sites is expected to alleviate congestion and improve travel efficiency [7]. - Emotional analysis technology is noted for its ability to enhance service quality by identifying and addressing customer emotions in real-time [7]. Summary by Sections Investment Suggestions and Targets - The report suggests focusing on various companies within the tourism and hotel sector, including: 1. OTA companies such as Ctrip Group-S and Tongcheng Travel 2. Travel agencies like Caesar Travel and China Youth Travel Service 3. Hotel companies including Huazhu Group-S and ShouLai Hotel 4. Other attractions actively applying AI technology [3][7].
关注AI在旅游酒店行业的垂类应用机会
Orient Securities·2025-02-14 09:15