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吉利汽车(含银河、极氪、领克)研究报告:顺势而变,聚力向上

Investment Rating - The report maintains a "Buy" rating for Geely Automobile [1] Core Views - Geely Automobile is positioned to enter a new growth phase in the smart electric vehicle era, with its technology foundation and brand structure ready for expansion [7][40] - The company aims to achieve a sales target of 1 million units by 2025, supported by the launch of new models and a focus on resource integration [7][40] Summary by Sections Strategic Focus - The "Taizhou Declaration" marks a new strategic phase for Geely, emphasizing resource integration and optimization of business structures [10][14] - The company plans to enhance its competitive edge through a three-pronged transformation strategy: organizational culture, competitiveness, and management model [18] Galaxy Division - Geely aims to align with industry leaders and achieve significant scale by 2025, focusing on the mainstream new energy market [23][31] - The company has faced challenges in its transition to new energy vehicles, particularly in the plug-in hybrid segment, but is now positioned for a scale effect [23][31] Zeekr & Lynk & Co - The integration of Zeekr and Lynk & Co is aimed at enhancing brand positioning and resource sharing, with a focus on high-end luxury electric vehicles [19][21] - Both brands are expected to see significant sales growth, entering a critical period for profitability [19][21] Technology and Innovation - Geely has developed a comprehensive AI technology system for smart vehicles, with plans to enhance self-driving capabilities by 2025 [4][21] - The company is advancing its hybrid technology, with the EM-I system expected to compete effectively against rivals like BYD [32][36] Financial Projections and Investment Recommendations - The report revises profit forecasts for Geely, projecting net profits of 16.013 billion, 14.046 billion, and 18.838 billion for 2024, 2025, and 2026 respectively [4][7] - The company is expected to enter a new growth cycle as new models are launched, maintaining a "Buy" rating [7][40]