SAINT ANGELO(002154) 华源证券·2025-02-19 13:03Investment Rating - The report assigns a "Buy" rating for the company, indicating a positive outlook for investment [4][7][44]. Core Views - The company has a solid growth foundation in the men's apparel sector, with its core brands, Baoxini and HAZZYS, expected to maintain steady growth. Additionally, other brands like LAFUMA and Kaimiqi are anticipated to open up long-term growth opportunities [6][7][40]. - The company's multi-brand strategy effectively broadens its customer base and supports stable development, with a focus on enhancing brand strength and channel efficiency [6][9][29]. Financial Performance and Forecast - Revenue and profit projections for the company are as follows: - Revenue (in million RMB): 2022: 4,313; 2023: 5,254; 2024E: 5,194; 2025E: 5,656; 2026E: 6,260, with growth rates of -3.11%, 21.82%, -1.14%, 8.91%, and 10.68% respectively [5][44]. - Net profit (in million RMB): 2022: 459; 2023: 698; 2024E: 575; 2025E: 661; 2026E: 738, with growth rates of -1.20%, 52.11%, -17.62%, 15.02%, and 11.58% respectively [5][44]. - The company’s return on equity (ROE) is projected to be 11.66% in 2022, increasing to 14.21% by 2026 [5]. Brand and Market Position - Baoxini and HAZZYS are the company's core brands, contributing nearly 70% of total revenue. As of the first half of 2024, their revenue shares are 32.02% and 35.58% respectively, with HAZZYS showing significant growth [16][26]. - The company has a well-established brand matrix, including mature brands like Baoxini and HAZZYS, as well as rapidly developing brands like LAFUMA and Kaimiqi, which enhance its market competitiveness [6][13]. Channel Development - The company has seen a steady increase in its direct sales channel, which accounted for 42% of revenue as of the first half of 2024, with a gross margin returning to over 78% [36][42]. - The number of offline stores has been stable, with a total of 1,772 stores as of the first half of 2024, including 816 direct stores and 956 franchise stores [38][39]. Competitive Positioning - The company is positioned favorably against comparable firms in the men's apparel sector, with its valuation being relatively low compared to peers like Jiumuwang and Biyinlefen [7][44]. - The report highlights the company's competitive advantages, including its multi-brand operation, extensive channel coverage, and focus on product development [7][44].