纺织服饰行业周报：国潮消费热度攀升，“AI+纺织”赋能产业变革

Investment Rating - The report maintains an "Accumulate" rating for the textile and apparel industry [7] Core Views - The rise of new Chinese-style clothing reflects a growing consumer interest, with significant sales potential in the national trend market. During the 2025 Spring Festival, national retail sales reached 881.36 billion yuan, a year-on-year increase of 7.12%, with clothing and textile products generating 97.61 billion yuan, up 3.45% year-on-year [13][14] - The winter sports sector is experiencing growth, driven by the popularity of ice and snow tourism during the winter season and the Asian Winter Games, indicating potential sales growth in related apparel and equipment [14] - The integration of AI in the textile industry is transforming production processes, enhancing automation and intelligence across design, supply chain management, and marketing, which presents new opportunities for industry growth [15][16] Summary by Sections Market Review - The Shanghai Composite Index rose by 1.19%, while the textile and apparel sector increased by 1.18%, slightly underperforming the index by 0.01 percentage points, ranking 16th among 31 industries [18] - Among the three sub-sectors, apparel and home textiles, and accessories saw increases of 1.04% and 4.52%, respectively, while textile manufacturing declined by 0.53% [23] Key Data - In December, the total retail sales of consumer goods reached 45,172 billion yuan, a year-on-year increase of 3.7%, with clothing and textile products experiencing a slight decline of 0.3% [33] - As of February 14, domestic cotton prices rose to 14,793.79 yuan per ton, while international cotton prices reached 76.71 cents per pound, reflecting increases of 0.43% and 1.74%, respectively [44] Investment Recommendations - The report suggests focusing on companies benefiting from outdoor sports trends and domestic demand recovery, including Anta Sports, Li Ning, and 361 Degrees [17] - It highlights brands with high loyalty in men's and children's clothing, such as Biyinlefen and Hailan Home, as well as the recovery of the lingerie sector driven by comfort and self-care trends [17] - The report also emphasizes the potential of the pet industry and textile manufacturing leaders with quick response capabilities, such as Shenzhou International and Zhejiang Natural, alongside companies leveraging AI in textile applications [17]