BILIBILI(BILI) 招银国际·2025-02-21 05:23Investment Rating - The report maintains a "Buy" rating for the company, with an updated target price of 22.00 [1][5][27]. Core Insights - The company reported a total revenue of RMB 77.3 billion for Q4 2024, a year-on-year increase of 22%, and an adjusted net profit of RMB 4.53 billion, surpassing expectations by 15% [1][2]. - The growth in revenue is primarily driven by strong performance in mobile gaming and advertising sectors, with mobile game revenue increasing by 79% year-on-year [2][3]. - The management has reiterated its long-term operating profit margin target of 15-20%, which is expected to boost investor confidence [1][3]. Summary by Sections Financial Performance - For FY24, total revenue is projected to grow by 19% to RMB 268 billion, with an adjusted net loss reduced by 99% to RMB 2.21 billion [1][4]. - The company expects Q1 2025 total revenue to increase by 22% year-on-year, with mobile gaming, advertising, and value-added services (VAS) revenues expected to grow by 73%, 19%, and 10% respectively [2][3]. Revenue Breakdown - VAS revenue grew by 8% to RMB 30.8 billion, accounting for 40% of total revenue in Q4 2024, driven by increased premium membership and fan payment revenues [2]. - Advertising revenue increased by 24% to RMB 23.9 billion, representing 31% of total revenue, attributed to strong growth in performance advertising [2]. - Mobile gaming revenue surged by 79% to RMB 18 billion, making up 23% of total revenue, mainly due to new contributions [2]. Profitability Metrics - Gross profit margin (GPM) improved by 10 percentage points to 36.1% in Q4 2024, while adjusted operating profit margin (OPM) rose by 17 percentage points to 6.0% [3]. - For Q1 2025, adjusted OPM is expected to grow by 12 percentage points to 3.3% despite content investments for the Spring Festival Gala [3]. Valuation and Estimates - The report provides a sum-of-the-parts (SOTP) valuation, estimating the advertising business at 800 million, and mobile gaming at 8.06 billion [16][17]. - The projected revenue for FY25 is RMB 30.42 billion, with a gross profit margin of 37.3% and an adjusted net profit of RMB 1.75 billion [12][22].