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电子行业点评:RokidGlasses在公开演讲中展示提词器特色性能,应用推广有望提速
Ping An Securities·2025-02-21 10:15

Investment Rating - The industry investment rating is "Outperform the Market" [9] Core Insights - The report highlights that the global AI smart glasses market is expected to see a significant increase in sales, projected to grow by 230% year-on-year to reach 3.5 million units by 2025 [5][8] - The introduction of Rokid Glasses with its teleprompter feature is anticipated to accelerate market interest and adoption of AI smart glasses [7][8] - The report emphasizes the transition of AI development focus from infrastructure to end-user devices, positioning AI smart glasses as a key application for AI technology [8] Summary by Sections Industry Overview - The report notes that the global AI smart glasses sales are expected to reach 1.52 million units in 2024, with RayBan Meta contributing significantly to this figure [5] - The anticipated growth in sales is driven by the successful market performance of RayBan Meta and the entry of major brands like Xiaomi and Samsung into the AI smart glasses segment [8] Product Features - Rokid Glasses, weighing only 49g, offers a teleprompter function that can assist users during presentations without the need for additional devices [7] - The glasses are equipped with advanced features such as object recognition, text translation, and math problem-solving capabilities, thanks to integration with Alibaba's AI model [7] Market Dynamics - The report suggests that the rapid testing and evaluation of products like RayBan Meta will provide a reference for the industry, potentially leading to a more complete ecosystem for AI smart glasses [7] - The report identifies several companies to watch in the AI smart glasses supply chain, including Hengxuan Technology, Zhongke Lanyun, and GoerTek, among others [8]