传媒行业周报：AI短剧创作迎来新机遇，昆仑万维SkyReels-V1模型

Investment Rating - The report maintains a "Recommended" rating for the media industry [2][5]. Core Insights - Kunlun Wanwei has launched the SkyReels-V1 model, the first open-source video generation model for AI short drama creation in China, which supports 33 detailed facial expressions and over 400 natural action combinations, significantly enhancing emotional expression in video content [4][25]. - The report emphasizes the potential for the media industry to transition from traditional content production to intelligent and efficient creation, driven by continuous advancements in AI technology and expanding application scenarios [33][31]. Summary by Sections Recent Market Performance - From February 17 to February 21, 2025, the Shenwan Media Index decreased by 4.20%, with notable gainers including Ciwen Media and ST Huatu, while Light Media and other companies faced significant declines [9][10]. Industry News - Baidu announced that its Wenxin Yiyan model will be fully free starting April 1, 2025, enhancing its search capabilities with DeepSeek integration [12]. - Tencent Cloud has integrated DeepSeek technology into over ten products, exploring new application scenarios [13]. Investment Recommendations - The report suggests focusing on three main lines within the media sector: 1. Game and film sectors with performance recovery potential, recommending companies like 37 Interactive Entertainment and Perfect World. 2. High-dividend, low-valuation publishing companies, recommending Zhongnan Media and Changjiang Media. 3. Companies in the IP industry chain, recommending Pop Mart and CITIC Publishing [33][34].