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传媒行业周报：腾讯元宝下载量激增，Deepseek开启开源周
Guoyuan Securities·2025-02-25 06:23

Investment Rating - The report maintains a "Buy" rating for the media industry [5] Core Insights - The media industry experienced a decline of 1.80% in the week of February 17-23, 2025, ranking 30th among sub-industries, while the Shanghai Composite Index rose by 0.97% [12][18] - Tencent's AI assistant "Tencent Yuanbao" saw a significant increase in downloads, reaching the second position in the iOS free app rankings, driven by its integration with the DeepSeek model [22][57] - The Chinese gaming market reported actual sales revenue of 310.77 billion yuan in January 2025, marking a year-on-year growth of 27.65%, with mobile games contributing 229.70 billion yuan, up 29.87% [25][28] - The domestic box office for the week was 20.47 billion yuan, with "Nezha: The Devil's Child" leading the box office, surpassing 137.32 billion yuan in total earnings, ranking 8th in global box office history [39][41] Summary by Sections Market Performance - The media industry saw a weekly decline of 1.80%, with only the gaming II sector showing an increase of 3.57% [12][18] - The film and advertising sectors experienced declines of 10.86% and 3.41%, respectively [12] Key Industry Data AI Applications - Tencent Yuanbao's downloads surged to 126.2 million, a week-on-week increase of 983.8% [22] - DeepSeek maintained high download levels, with 2.1 million downloads in the latest week [22] Gaming Data - The gaming market's actual sales revenue reached 310.77 billion yuan in January 2025, with mobile games accounting for 229.70 billion yuan [25][28] Film Data - The total box office for the week was 20.47 billion yuan, with "Nezha: The Devil's Child" leading [39][41] Advertising Data - The advertising market in 2024 saw a 1.6% year-on-year increase, with significant growth in sectors like clothing and telecommunications [45][52] Key Events and Announcements - Tencent integrated multiple products with the DeepSeek-R1 model, enhancing user experience [57] - The launch of "Dragon Valley World" mobile game topped the iOS free app chart on its first day [59]