招聘行业2025年1月专题报告：1月农历春节季节性影响，招聘行业持续筑底

Investment Rating - The industry rating is "Positive" (maintained) [6] Core Insights - The recruitment industry is experiencing a seasonal impact due to the Lunar New Year, with job position growth rates affected. The traditional off-peak season in November-December saw a narrowing decline, and the subsequent employment market's recovery remains to be observed [1][2] - On a macro level, the urban survey unemployment rate increased slightly to 5.2% in January 2025, up by 0.1 percentage points month-on-month. The labor survey unemployment rates for different age groups (16-24 years, 25-29 years, and 30-59 years) were 16.1%, 6.9%, and 4.0%, respectively, with slight increases [1][2] - The micro-level data indicates a growth in the number of newly recruited companies, reflecting confidence in the market. In January 2025, the number of new recruitment companies increased by 19% year-on-year, while the number of new job postings decreased by 20%, indicating a divergence that may signal a recovery in confidence among small and medium enterprises [2] Summary by Sections Recruitment Data - In January 2025, 20 out of 81 sub-industries saw an increase in job positions month-on-month, compared to 44 in December. The consumer services sector, particularly home services and group buying/takeout, showed significant year-on-year growth, while industries like wedding photography and coal experienced declines [3][12] - The BOSS Zhipin platform reported a strong growth in monthly active users (MAU), reaching approximately 58 million in Q3 2024, with year-on-year growth rates of 17%, 25%, and 30% for Q1, Q2, and Q3, respectively [4][17] Industry Analysis - The recruitment industry is likely to continue bottoming out, with a clear turning point still to be observed. The seasonal impact of the Lunar New Year traditionally leads to a slowdown in recruitment activities, and the overall job market performance in January was relatively stable despite the seasonal effects [1][3] - The data from Datayes indicates that the number of new recruitment companies increased by 19% year-on-year in January, while the number of new job postings decreased by 20%, suggesting a potential recovery in confidence among employers [2][14]