传媒行业周报：持续布局AI应用和游戏，关注首发经济与科技的结合行业周报

Investment Rating - The report maintains a "Positive" investment rating for the media industry [1] Core Insights - The report highlights the ongoing advancements in AI applications and gaming sectors, emphasizing the importance of integrating technology with traditional media to enhance audience engagement and consumption potential [5][6] - The report suggests that leading AI model providers are continuously upgrading their capabilities, which may accelerate the commercialization of AI applications and increase demand for computational power [5] Industry Overview - The media industry is experiencing a significant transformation driven by AI technologies, with major companies like Alibaba and Tencent making substantial investments in AI and gaming [4][5] - The report notes that the integration of AR, drones, and robotic technology in performances is enhancing the appeal of live events, aligning with the government's focus on boosting consumption and the "first launch economy" [6] Market Performance - The report provides data on the performance of key media products, noting that "Eternal Night" topped the iOS free chart and "Honor of Kings" led the iOS revenue chart as of March 1, 2025 [11][14] - The box office performance of "Nezha: The Devil's Child" remains strong, with a weekly box office of 6.12 billion and a cumulative total of 133.41 billion [27] Company Recommendations - The report recommends continued investment in AI-related companies, highlighting Tencent Holdings and Kuaishou as key players, with Alibaba and Kunlun Wanwei as beneficiaries [5] - In the gaming sector, companies like Kying Network, Xindong Company, and NetEase are recommended due to their potential for growth driven by new product cycles and the emergence of native AI games [5]