Workflow
传媒行业周报：GPT4.5上线，Deepseek披露高利润率
Guoyuan Securities·2025-03-04 00:23

Investment Rating - The report maintains a "Buy" rating for the media industry [5] Core Views - The media industry experienced a weekly decline of 8.00%, ranking 30th among sub-industries, while the Shanghai Composite Index fell by 1.72% [12][18] - AI applications are seeing significant growth, with DeepSeek and other AI products entering the top ranks of iOS free apps [22] - The gaming sector continues to perform strongly, with Tencent's games dominating the sales charts [24] - The domestic box office reached 9.29 billion yuan, with "Nezha: The Devil's Child" leading the weekly box office [29][32] Summary by Sections Market Performance - The media industry saw a decline of 8.00% from February 24 to March 2, 2025, with all sub-sectors experiencing losses [12][18] - The publishing sector had the smallest decline at 5.79%, while the film and television sector dropped by 9.89% [12] Industry Key Data AI Application Data - DeepSeek, Tencent Yuanbao, Doubao, and Jimeng ranked in the top 4 of the iOS free app chart, indicating a growing user base for AI applications [22] - DeepSeek's estimated downloads for the week were 2.099 million, remaining stable compared to the previous week [22] Gaming Data - Tencent's games, including "Honor of Kings," "Peacekeeper Elite," and "Crossfire," topped the sales charts [24] - The game "Love and Deep Space" saw a significant ranking increase due to a character's birthday event [24] Film Data - The total domestic box office for the week was 9.29 billion yuan, with "Nezha: The Devil's Child" leading at 7.10 billion yuan, accounting for 76.3% of the total [29][32] - "Nezha 2" has surpassed 14.485 billion yuan in global box office, ranking 7th in all-time box office history [29][32] Industry Key Events and Announcements - DeepSeek announced a profit margin of 545% for its model inference system during its open-source week [34] - Alibaba plans to invest 380 billion yuan in cloud and AI hardware infrastructure over the next three years [34] - Nvidia reported a 78% revenue growth for Q4 of fiscal year 2025, with data center revenue increasing by 93% [34][39]