BILIBILI(BILI) 国元国际控股·2025-03-04 09:03Investment Rating - The report assigns a "Buy" rating to the company with a target price of 20.34 [1][7][13] Core Insights - The company achieved a significant revenue growth of 19% year-on-year, reaching 26.83 billion RMB in 2024, with Q4 revenue growing by 22% to 7.73 billion RMB. The growth was driven by high-margin businesses, particularly in advertising and gaming [3][11] - The user engagement metrics remain strong, with daily active users (DAU) at 103 million and monthly active users (MAU) at 340 million, indicating a thriving community ecosystem [7][13] - The gaming segment saw a remarkable 79% year-on-year growth in Q4, primarily due to the success of the game "Three Kingdoms: Strategy of the World," which has become a key revenue driver [5][12] Summary by Sections Financial Performance - Total revenue for 2024 was 26.83 billion RMB, with Q4 revenue at 7.73 billion RMB, reflecting a 22% increase year-on-year. The advertising segment contributed 23.9 billion RMB, growing by 24%, while gaming revenue reached 18.0 billion RMB, up 79% [3][11] - The gross profit margin improved significantly, reaching 36.1%, with a gross profit increase of 68% year-on-year [3][11] User Engagement - The platform's DAU and MAU were reported at 103 million and 340 million, respectively, with an average daily usage time of 99 minutes, showcasing robust user engagement [7][13] - The company has a stable membership retention rate of over 80%, indicating strong user loyalty [11] Future Outlook - The upcoming game "Jujutsu Kaisen: Phantom Night" is expected to boost gaming revenue further once it receives approval for domestic release. The existing game "Three Kingdoms: Strategy of the World" is anticipated to maintain high revenue levels in its new season [5][12][13] - The advertising revenue is projected to benefit from product optimization and the seasonal increase in demand during the Spring Festival [7][13]