传媒行业快评报告：深化部署文化惠民工程，文化与科技融合助力发展新兴文化业态

Investment Rating - The industry investment rating is "Outperform the Market" with an expectation of over 10% relative increase in the industry index compared to the market in the next six months [4][8]. Core Insights - The 2025 Government Work Report emphasizes the deepening of national reading and cultural benefit projects, marking a significant advancement in the public cultural service system, which is expected to enhance the publishing industry as a strategic support for cultural confidence [1][2]. - The report highlights the integration of culture and technology as a core driver for the development of new cultural formats, with advancements in AI, AR/VR, blockchain, and cloud computing reshaping content production and dissemination [2]. - The report suggests focusing on companies with quality IP reserves or strong capabilities in vertical fields within the publishing industry, as well as those involved in AI and AR/VR applications, and leading companies in the gaming and film industries with rich IP reserves [2]. Summary by Sections Industry Overview - The report discusses the ongoing initiatives to enhance public cultural services and the promotion of reading, which are expected to drive demand in the publishing sector [1]. - The integration of technology in cultural industries is seen as a pathway to high-quality development, with notable successes in content production exemplified by popular cultural products [2]. Investment Recommendations - The report recommends attention to companies with strong IP reserves, those leveraging AI and AR/VR technologies, and leading firms in gaming and film with robust operational capabilities [2].