Investment Rating - The report maintains a "Buy" rating for JD [4][14] Core Insights - JD reported a revenue of RMB 347 billion for Q4 FY24, representing a year-on-year growth of 13.4%, exceeding expectations [8][9] - Non-GAAP net profit reached RMB 11.3 billion, up 34.2% year-on-year, indicating improved profitability [12][14] - The company is expanding its trade-in policy and investing in its merchant ecosystem, which is expected to drive demand in electrical appliance categories [14] Financial Data and Profitability Forecast - Revenue projections for JD are as follows: - 2023: RMB 1,084,662 million - 2024: RMB 1,158,819 million - 2025E: RMB 1,247,550 million - 2026E: RMB 1,310,176 million - 2027E: RMB 1,357,656 million - Non-GAAP net profit forecasts are adjusted to: - 2025E: RMB 51,614 million - 2026E: RMB 55,319 million - 2027E: RMB 58,000 million [17][14] - The company achieved a gross margin of 15.3% and a fulfillment gross margin of 9.5% in Q4 FY24, both showing year-on-year improvements [10][12] Business Expansion and Strategic Initiatives - JD is entering the food delivery market to synergize with its core retail business, enhancing user engagement and expanding consumption scenarios [13][14] - The company has initiated a share repurchase program, buying back approximately 255 million Class A ordinary shares for a total of USD 3.6 billion, which is about 8.1% of its outstanding shares [13][14] - The platform is expected to continue investing in high-potential categories such as apparel and beauty, which will enhance user appeal and drive scale expansion [9][14]
京东：带电品类双位数增长，业务场景拓展-20250309