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波司登:旺季收官运营稳健,股权回购彰显信心-20250309
03998BOSIDENG(03998) 申万宏源·2025-03-09 08:28

Investment Rating - The investment rating for the company is maintained as "Buy" [2] Core Views - The company is expected to achieve stable sales growth during the peak season despite unfavorable conditions such as warmer winter temperatures and an earlier Spring Festival. The introduction of the new "Layered Change" series aims to meet diverse dressing needs [7] - The company has launched new functional outerwear for the spring season, which is anticipated to contribute to sales during the off-peak period. The marketing strategy includes collaboration with a celebrity to enhance product visibility [7] - The strategic investment in the luxury down jacket brand Moose Knuckles is expected to enhance the company's brand matrix and operational capabilities, allowing for better market positioning and expansion [7] - The company has been actively repurchasing shares, reflecting confidence in its future development and commitment to shareholder returns, with a dividend payout ratio exceeding 80% for FY22-FY24 [7] - The company has a strong market presence in the down jacket industry, with a robust operational capability and a focus on expanding into outdoor and functional apparel segments [7] Financial Data and Profit Forecast - Revenue projections for FY2023 to FY2027 are as follows: - FY2023: 16,774 million RMB - FY2024: 23,214 million RMB - FY2025E: 25,446 million RMB - FY2026E: 28,455 million RMB - FY2027E: 31,626 million RMB - The expected growth rates for revenue are 3% for FY2023, 38% for FY2024, and 10% for FY2025 [6] - Net profit forecasts for the same period are: - FY2023: 2,139 million RMB - FY2024: 3,074 million RMB - FY2025E: 3,448 million RMB - FY2026E: 3,923 million RMB - FY2027E: 4,426 million RMB - The expected growth rates for net profit are 4% for FY2023, 44% for FY2024, and 12% for FY2025 [6][16]