Investment Rating - The report maintains a "Buy" rating for the company and raises the target price to HKD 217 / USD 56, corresponding to a 12x P/E for 2025E [3][5][26]. Core Insights - The company experienced a revenue rebound with a 13.4% year-on-year growth in 4Q24, reaching RMB 347 billion, driven by strong performance in the electronics category due to national replacement policies [1][2]. - Service revenue also grew by 10.8% year-on-year, with advertising and logistics revenues increasing by 12.7% and 9.5%, respectively [1]. - The company is expected to maintain double-digit growth in product revenue into 1Q25, supported by the expansion of subsidized categories [1][2]. Financial Performance Summary - The gross margin for 4Q24 was 15.3%, an increase of 1.1 percentage points year-on-year, while adjusted net profit rose by 34% to RMB 11.3 billion, exceeding market expectations [2]. - The adjusted net profit margin for 4Q24 was 3.3%, with retail and logistics operating profit margins improving slightly to 3.3% and 3.5%, respectively [2]. - The report forecasts a high single-digit profit margin for the full year, primarily relying on scale efficiencies and product mix optimization [2]. Revenue and Profit Forecasts - The company’s revenue is projected to grow from RMB 1,084.7 billion in FY23 to RMB 1,250.1 billion in FY25E, with adjusted net profit expected to increase from RMB 35.2 billion in FY23 to RMB 51.1 billion in FY25E [4][6]. - The report anticipates a stable profit margin of approximately 4.1% for the full year, with potential for improvement in the medium to long term [2][4]. Market Expectations - The current stock price is HKD 179, with a potential upside of 21% to the target price of HKD 217 [4][5]. - The report highlights a cash dividend of USD 1.5 billion, contributing to an annual shareholder return rate of over 5% [3].
京东集团-SW：收入重回双位数增长，新业务对利润率带来不确定性-20250310