宠物食品线上销售数据跟踪：2025年1-2月天猫京东抖音销售数据更新

Investment Rating - The report maintains an investment rating of "Synchronize with the market-A" for the pet food sector [1]. Core Viewpoints - The pet food sector has shown varied performance across different online platforms, with notable growth in certain brands. The competition is intensifying, and 2025 is expected to be a critical year for brand performance in the pet food market [8]. - The report emphasizes the importance of focusing on brands that not only lead in sales but also show improvement in profitability, particularly domestic brands that are adapting to market trends [8]. Summary by Sections Market Performance - In the first two months of 2025, the overall performance of cat and dog food categories on major platforms like Tmall, JD, and Douyin showed mixed results, with Tmall achieving a GMV of 2.101 billion yuan (up 12.79% year-on-year), JD at 860 million yuan (down 13.27%), and Douyin at 1.024 billion yuan (up 29.30%) [2]. Key Company Performances - Guai Bao Pet: Achieved a GMV of 324 million yuan (up 34.29%) across Tmall, JD, and Douyin [3]. - Zhong Chong Co.: The brand "Wang Pi" reported a GMV of 34.216 million yuan (up 2.15%), while "Ling Xian" achieved 29.628 million yuan (up 42.17%) [4]. - Petty: The brand "Jue Yan" saw a GMV of 27.6497 million yuan (up 101.30%) [5]. - Lu Si: Reported a GMV of 8.9911 million yuan (down 23.61%) [7]. Competitive Landscape - The report indicates that the pet food market is transitioning from a phase of rapid brand expansion to one that requires a balance between scale and profitability. The competition is becoming more established, and brands that can adapt to these changes will be better positioned for success [8].