微博：Advertiser sentiment remains mixed; stepping up AI investment in FY25-20250314

Investment Rating - The report maintains a BUY rating for Weibo, with a target price (TP) of US$14.50, down from the previous TP of US$15.00, indicating a potential upside of 39.2% from the current price of US$10.42 [3][6]. Core Insights - Weibo's 4Q24 results showed net revenue of US$457 million, largely flat year-over-year (YoY) on a constant currency basis, and non-GAAP net income grew by 40% YoY to US$107 million, exceeding consensus estimates by 9% due to effective operational expense control [1][6]. - The overall advertiser sentiment for FY25 remains mixed, with certain sectors like 3C and e-commerce increasing ad budgets due to national subsidy programs, while others like cosmetics and personal care are cautious [1][6]. - The forecast for Weibo's total revenue in FY25 is a growth of 2% YoY on a constant currency basis, with a reduction in FY25-26E earnings forecast by 3-5% due to a soft revenue outlook and increased AI investments [1][6]. Financial Performance - FY24 net revenue was US$1.75 billion, up 1% YoY on a constant currency basis, while advertising revenue in 4Q24 declined by 3% YoY to US$386 million [1][6]. - VAS (Value-Added Services) revenue increased by 18% YoY to US$71 million in 4Q24, driven by membership and game-related revenue growth [6]. - Monthly Active Users (MAUs) declined by 1% YoY to 590 million in December 2024, but the Daily Active Users (DAU) to MAU ratio improved to 44.1% [6]. Revenue and Profitability Forecast - The revenue forecast for FY25 is US$1.77 billion, with adjusted net profit expected to be US$481 million, reflecting a slight decrease from previous estimates [2][7]. - The adjusted net profit margin is projected to be 27.2% for FY25, down from 27.3% in FY24, primarily due to increased investments in AI [6][12]. - The report anticipates a gross margin of 79.0% for FY25, consistent with previous years [7][12]. Shareholding and Market Data - Major shareholders include Sina with 37.3% and Alibaba with 28.9% [4]. - The market capitalization of Weibo is approximately US$2.45 billion, with an average trading volume of US$13.4 million over the past three months [3][4].