Investment Rating - The report assigns a "Buy" rating to the company 361 Degrees (1361.HK) with a target price of HKD 5.63, indicating a potential upside of 22.7% from the current price of HKD 4.59 [3][8]. Core Insights - The company is expected to achieve a revenue growth of 20% and a net profit growth of 19% for 2024, aligning with expectations. The end-of-period inventory increased by 56% to HKD 2.1 billion due to early stocking for the Spring Festival [5][6]. - The company plans to expand its "super premium store" concept to 100 locations by the end of 2025, aiming to create a store model akin to "Uniqlo" in the sports industry [7][8]. - The report anticipates a revenue growth of 10-15% for 2025, with a net profit margin projected between 10-12% [8]. Financial Performance Summary - For 2024, the company reported a revenue of HKD 10.07 billion, a year-on-year increase of 20%, and a net profit of HKD 1.15 billion, up 19% [5][9]. - The gross profit margin improved by 0.4 percentage points to 41.5%, while the net profit margin remained stable at 11.4% [5][9]. - The report forecasts revenues of HKD 11.24 billion, HKD 12.41 billion, and HKD 13.66 billion for 2025, 2026, and 2027 respectively, with year-on-year growth rates of 11.5%, 10.4%, and 10.1% [8][9]. Inventory and Cash Flow Analysis - The company’s inventory turnover days remained stable at 149 days, with a significant increase in inventory due to early stocking [5][9]. - The operating cash flow for 2024 is projected to be HKD 70 million, reflecting the impact of early inventory stocking [5][9].
361度：2025年指引积极，加速发力超品店-20250314