美股游戏行业跟踪报告系列（二）：全球移动游戏市场增速平缓，关注Take-two等美股游戏公司产品周期

Investment Rating - The report maintains a "Buy" rating for the internet media sector, indicating an expected investment return exceeding 15% over the next 6-12 months compared to the market benchmark [3][18]. Core Insights - The global mobile gaming market is experiencing steady growth, with a focus on product cycles of major US gaming companies like Take-Two Interactive and Electronic Arts. The report highlights the potential revenue increase from upcoming game releases, particularly Take-Two's anticipated launch of "GTA 6" [2][3]. - In Q4 2024, global in-app purchase (IAP) revenue reached a record high of $39.4 billion, marking a year-over-year increase of 13.5%. However, mobile game revenue growth is stabilizing, with IAP for mobile games at $20.2 billion, reflecting a modest year-over-year growth of 2.6% [1][2]. - Developed markets, particularly Japan and the US, showed strong IAP performance, while emerging markets like Indonesia and Nigeria demonstrated significant download growth, indicating future monetization potential [1][2]. Summary by Sections Global Mobile Gaming Market - Q4 2024 saw a total of 34.1 billion app downloads globally, with mobile game downloads declining by 4.2% year-over-year. Despite this, single-download payment amounts are growing steadily [1][2]. - Strategy games are leading in popularity, with IAP reaching $4.85 billion, a year-over-year increase of 27%, while RPG games saw a decline in IAP to $3.87 billion, down 20% year-over-year [1][2]. Company Performance - Take-Two Interactive reported Q4 2024 net revenue of $1.36 billion, a slight decrease of 0.73% year-over-year, with a net loss of $125 million. The company anticipates significant revenue contributions from upcoming titles like "GTA 6" [1][2]. - Electronic Arts maintained strong profitability in FY25Q3, with net bookings of $2.22 billion and net income of $289 million, supported by the performance of the EA SPORTS FC series [1][2]. - Unity's revenue decline has narrowed to $460 million, a year-over-year decrease of 25%, with effective loss control measures implemented [1][2]. - Roblox reported Q4 2024 revenue of $990 million, a year-over-year increase of 32%, with significant user engagement metrics [1][2].