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房地产行业跟踪周报:成交持续改善,进一步推进专项债土地收储
Soochow Securities·2025-03-17 23:45

Investment Rating - The report maintains an "Accumulate" rating for the real estate industry [1] Core Views - The report indicates that the current policy environment recognizes the necessity of a stable and healthy real estate market for economic transformation, suggesting a potential turning point in the current cycle [6] - The report highlights a significant recovery in both new and second-hand housing transactions, with new housing sales increasing by 10.0% week-on-week and 3.1% year-on-year [13][20] - The report emphasizes the importance of local government special bonds in supporting land reserves and stabilizing the real estate market [6] Summary by Sections 1. Sector Views - Real estate development is seen as crucial for economic stability, with recommendations for strong local state-owned enterprises and quality private companies such as China Resources Land, Poly Developments, and Binjiang Group [6] - In property management, companies with strong market expansion capabilities and service diversification are expected to outperform, with recommendations for China Resources Vientiane Life, Greentown Service, Poly Property, and Yuexiu Service [6][7] - The second-hand housing market has shown a robust recovery, with recommendations for leading real estate transaction platforms like Beike and a focus on regional leaders like I Love My Home [7] 2. Real Estate Fundamentals and High-Frequency Data - New housing sales in 37 cities reached 1.958 million square meters last week, with a cumulative total of 18.065 million square meters year-to-date, reflecting a year-on-year increase of 2.5% [13] - The second-hand housing market saw a transaction volume of 2.034 million square meters last week, with a year-to-date total of 15.816 million square meters, marking a year-on-year increase of 34.2% [20] - The inventory of new homes in 13 cities stands at 77.525 million square meters, with a de-stocking cycle of 16.5 months [32] 3. Land Market Situation - The land market saw a total of 819.4 million square meters transacted from March 8 to March 16, 2025, with a year-on-year decrease of 66.9% [45] - The average land price was 1,146 yuan per square meter, reflecting a 41.5% decrease from the previous period [45] - Cumulative land transactions for 2025 reached 20.657 million square meters, down 14.4% year-on-year [45] 4. Financing Situation in the Real Estate Industry - In the past week, real estate companies issued 9 credit bonds totaling 9.04 billion yuan, a decrease of 58.0% week-on-week [49] - The total amount of credit bonds issued in 2025 so far is 100.65 billion yuan, reflecting a year-on-year increase of 19.7% [49]