On AG(ONON) 第一上海证券·2025-03-18 02:59Investment Rating - The report assigns a strong buy rating for the company, indicating a positive outlook for future performance [5][6]. Core Insights - The company, On Running (ONON), experienced a robust sales growth of 35.7% year-on-year in Q4 2024, reaching 606.6 million Swiss Francs, driven by increased global brand recognition [5]. - Direct-to-Consumer (DTC) sales surged by 43.4% to 296.2 million Swiss Francs, while wholesale business grew by 29.1% to 310.4 million Swiss Francs, benefiting from selective expansion with key clients [5]. - The company anticipates a sales growth of at least 27% for 2025, projecting total sales of 2.94 billion Swiss Francs [8]. Financial Overview - In FY 2024, total sales reached 2.318 billion Swiss Francs, marking a 29.4% increase, with DTC sales growing by 40.3% and wholesale by 22.8% [6]. - The gross margin improved by 1.0 percentage point to 60.6%, and net profit increased by 204.5% to 242.3 million Swiss Francs, with a net profit margin of 10.4% [6]. - The company reported a diluted earnings per share of 0.97 Swiss Francs for FY 2024 [6]. Regional Performance - EMEA market sales grew by 18.2% to 577.8 million Swiss Francs, the Americas by 27.4% to 1.480 billion Swiss Francs, and the Asia-Pacific market surged by 84.5% to 260.2 million Swiss Francs [6]. - The Asia-Pacific region showed particularly strong growth, indicating a significant opportunity for expansion [6]. Product Performance - Footwear sales increased by 28.5% to 2.199 billion Swiss Francs, with specific models like Cloudmonster, Cloudsurfer, and Cloudrunner recording growth rates between 60% and 140% [6]. - Apparel sales rose by 46.7% to 101 million Swiss Francs, while accessories saw a 49.5% increase to 17.7 million Swiss Francs [6]. Future Outlook - For 2025, the company expects a gross margin around 60.5% and an EBITDA margin between 17.0% and 17.5% [8]. - The company plans to expand its production capacity in Zurich and build a larger facility in South Korea, aiming to enhance operational efficiency [7]. - The number of stores in China is projected to increase from 58 to 80, with a target market share of 10% by 2026 [7].