Investment Rating - The report assigns a "Buy" rating to the company with a target price of HKD 5.67, indicating a potential upside of 26.3% from the current price of HKD 4.49 [4][12]. Core Insights - The company reported a FY24 net profit of RMB 1.15 billion, a year-on-year increase of 15.4%, with a net profit margin of 11.4%, slightly down by 0.4 percentage points from FY23 [1]. - Revenue for FY24 reached RMB 10.07 billion, reflecting a 19.1% year-on-year growth, driven by increases in both adult and children's product sales [1]. - The company plans to expand its new retail format, "super premium stores," from 5 to 100 by the end of 2025, aiming to enhance customer shopping experiences and improve inventory turnover [3]. Financial Performance Summary - FY24 revenue: RMB 10,074 million, up 19.1% from FY23 [5] - FY24 net profit: RMB 1,149 million, up 15.4% from FY23 [5] - FY25 projected revenue: RMB 11,869 million, a 17.8% increase [5] - FY25 projected net profit: RMB 1,332 million, a 16.0% increase [5] - FY24 dividend per share: HKD 0.1, with a payout ratio of 45% [1][5] Inventory and Cash Flow - As of the end of 2024, inventory rose to RMB 2.11 billion, a 56.2% increase year-on-year, leading to an increase in inventory turnover days from 93 to 107 days [2]. - Operating cash flow decreased to RMB 56 million due to increased inventory levels, but management noted that terminal sales have grown over 10% since the beginning of 2025 [2]. Store Expansion Strategy - The company is focusing on opening "super premium stores," which will feature a mix of high-demand products, seasonal items, and cost-effective options, with an average store area of over 800 square meters [3]. - The expected average annual sales per super premium store is projected to reach RMB 10 million, contributing approximately 5% to total revenue by 2025 [3].
361度：年度派息提升；2025布局超品店-20250318