腾讯音乐（TME）：4季度利润超预期，会员收入增长维持稳健，股东回馈持续

Investment Rating - The report maintains a "Buy" rating for Tencent Music (TME US) with a target price raised to $17.00, indicating a potential upside of 12.7% from the current price of$ 15.09 [2][16]. Core Insights - The report highlights that Tencent Music's Q4 profits exceeded expectations, with a 45% year-on-year increase in adjusted net profit to 22.8 billion RMB, driven by improved gross margins [2][6]. - The company continues to see robust growth in its music subscription revenue, with a target of 150 million members and an average revenue per paying user (ARPPU) of 15 RMB remaining unchanged [2][6]. - A new $1 billion share buyback plan has been announced, alongside a maintained dividend payout ratio of 26% and a dividend yield of 1.2% [2][6]. Financial Forecasts - Revenue projections for 2025 have been adjusted to 30,930 million RMB, reflecting a 1% increase from previous estimates [3]. - Online music revenue is expected to reach 25,313 million RMB in 2025, a 2% increase, with subscription revenue projected at 17,608 million RMB, also up by 1% [3]. - The adjusted net profit forecast for 2025 is now 8,611 million RMB, a 5% increase from prior estimates [3]. Performance Metrics - The report notes a significant improvement in gross margin, which is expected to rise to 45.2% in 2025, up from 43.8% [3]. - The adjusted operating profit margin is projected to increase to 31.8% in 2025, compared to 29.8% previously [3]. - The company’s stock has shown a year-to-date increase of 32.95% [5]. Market Position - Tencent Music's market capitalization is approximately$ 10.56 billion, with a 52-week high of $15.49 and a low of$ 9.46 [5][6]. - The report emphasizes the competitive landscape, noting that while social entertainment revenue may decline, online music and advertising revenues are expected to grow [2][6].