Investment Rating - The report assigns a "Buy" rating to the company 361 Degrees (1361.HK) with a target price of HKD 5.63, indicating a potential upside of 22.7% from the current price of HKD 4.59 [3][8]. Core Insights - The company is expected to achieve a revenue growth of 20% and a net profit growth of 19% for 2024, aligning with expectations. The end-of-period inventory increased by 56% to HKD 2.1 billion due to early stocking for the Spring Festival [5][6]. - The company plans to expand its "super product stores" to 100 by the end of 2025, aiming to create a store model similar to "Uniqlo" in the sports industry [7][8]. - The report anticipates a revenue growth of 10-15% for 2025, with a net profit margin projected between 10-12% [8]. Financial Performance - For 2024, the company reported a revenue of HKD 10.07 billion, with a gross profit margin of 41.5% and a net profit margin of 11.4% [5][9]. - The forecast for 2025E-2027E indicates revenues of HKD 11.24 billion, HKD 12.41 billion, and HKD 13.66 billion, representing year-on-year growth rates of 11.5%, 10.4%, and 10.1% respectively [8][9]. - The net profit for the same period is expected to be HKD 1.28 billion, HKD 1.41 billion, and HKD 1.57 billion, with growth rates of 11.3%, 10.5%, and 11.0% respectively [8][9]. Market Position and Strategy - The company has seen strong performance in its running and basketball categories, with year-on-year growth rates of 30% and 20% respectively. High-end products have also made significant contributions to sales [6][8]. - The company is focusing on enhancing its inventory management and improving cash flow, with a projected operating cash flow of HKD 70 million for 2024 [5][8].
361度（01361）：2025年指引积极，加速发力超品店