2024年度中国数字教育消费投诉数据与典型案例报告

Investment Rating - The report assigns an investment rating of "Cautious Buy" to several companies, including "Help Exam Network," "Sailor Education," and "Youdao Premium Course," while "Zhongzhi Tong" receives a rating of "Recommended Buy" [26][42][44][48][52]. Core Insights - The online education market in 2024 continues to expand, driven by AI and big data, with increasing demand for vocational training and lifelong education. However, the industry faces challenges such as false advertising and difficulties in refund processes, which hinder healthy market development [6][26]. - The report highlights that the top complaint types in the digital education sector include refund issues (55.746%), online fraud (15.437%), and unfair contract terms (8.062%) [9][16]. - The report identifies the top complaint regions as Guangdong (11.149%), Shandong (6.69%), and Jiangsu (6.69%) [11]. Summary by Sections Complaint Data - The distribution of complaint types shows that refund issues are the most prevalent, followed by online fraud and unfair contract terms [9]. - The gender distribution of complaints indicates that 59.18% of complaints come from female users, while 40.82% are from male users [13]. - The majority of complaint amounts are concentrated in the range of 5000-10000 yuan (30.19%) and above 10000 yuan (25.56%) [16]. Complaint Rankings and Case Studies - The top 10 companies with the most complaints in the digital education sector include "Sailor Education," "Hi Learning," "Zhong An Training," and "NetEase Cloud Classroom" [18]. - In the vocational education sector, the top complaints are against "Sailor Education," "Hi Learning," and "Zhong An Training" [21]. - The report lists typical complaint cases involving various companies, highlighting issues such as fraud, misleading advertising, and poor customer service [27][28][31]. Rating Data - "Zhongzhi Tong" received a "Recommended Buy" rating based on its high feedback rate and user satisfaction [42]. - "Help Exam Network" and "Sailor Education" received "Cautious Buy" ratings, indicating some concerns but overall acceptable performance [44][48]. - Several companies, including "Youdao Premium Course" and "Sailor Education," received "Cautious Buy" ratings, while others like "Little Leaf Intelligent Practice" and "One Boat Education" received "Do Not Recommend" ratings [26][52].