平安证券晨会纪要-2025-03-12

Investment Rating - The industry investment rating is "Outperform the Market," indicating that the industry index is expected to perform better than the market by more than 5% over the next six months [33]. Core Insights - The high-end beauty market in China has experienced rapid growth from 2017 to 2021 but is currently influenced by the overall macro environment and consumer sentiment. Domestic leading brands have strengthened their competitiveness in product formulation, design, marketing, and brand operation, leveraging e-commerce channels to quickly gather consumer demand and respond to market changes. Brands like Proya and Juzhibio are expected to capture market share as they cater to the demand for quality products at lower price points, pushing out Japanese and Korean cosmetics [2][9]. - The solid-state battery technology is emerging as a significant advancement in battery performance, with potential applications in various sectors, including low-altitude flying vehicles and humanoid robots. The technology is expected to overcome the limitations of traditional liquid lithium batteries, with domestic companies actively developing solid-state battery production capabilities [4][16]. Summary by Sections Beauty Industry - The domestic beauty market has shown a significant increase in sales during promotional events, with GMV exceeding 11.3 billion yuan during the 3.8 promotional period, marking a 71.86% increase year-on-year. Skincare and makeup categories also saw substantial growth [7][8]. - Leading domestic brands like Proya, Juzhibio, and others have maintained strong positions in the market, with Proya consistently ranking first in beauty sales on platforms like Tmall [8][9]. Solid-State Battery Industry - Solid-state batteries are positioned to break through existing performance bottlenecks, with advancements in materials and technology expected to enhance energy density and safety. The industry is seeing a shift towards solid-state technology, with significant investments and developments from leading companies like CATL and Penghui Energy [4][15][16]. - The demand for solid-state batteries is driven by their superior energy density and safety features, making them suitable for applications in electric vehicles and new technology sectors. The supply chain is evolving, with companies focusing on innovative materials and production processes to meet future demands [15][16].