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育儿补贴事件点评:生育政策加码,受益标的估值有望修复
Guotai Junan Securities·2025-03-15 07:16

Investment Rating - The report maintains an "Overweight" rating for the industry, consistent with the previous rating [2]. Core Insights - The implementation of child-rearing subsidies in Hohhot is expected to benefit leading consumer brands, as the policy gradually takes effect [4]. - The report highlights three main investment themes: 1. Children's Clothing Sector: Recommended stocks include Semir Apparel (with the leading children's brand Balabala), HLA (with the English children's brand), and Jin Hong Group (operating the Teenie Weenie brand). The projected PE ratios for 2025 are 14X, 16X, and 9X respectively, with Semir and HLA both offering a dividend yield of 6% [8]. 2. Personal Care Sector: Recommended stocks are Weigao Medical (with the All Cotton Times maternal and infant product line) and Haoyue Care (offering both self-branded and OEM baby products), with projected PE ratios of 28X and 12X for 2025 [8]. 3. Millet Economy: Recommended stocks include leading toy brand Blokus (with a projected PE of 35X for 2025) and stationery leader Morning Glory (with a projected PE of 14X for 2025). Beneficiary stocks also include Chuangyuan Co., Guangbo Co., Qixin Group, and Mubang Gaoke [8]. Summary by Sections - Policy Impact: The new child-rearing subsidy program offers significant financial support, with subsidies of 10,000 CNY for the first child, 50,000 CNY for the second, and 100,000 CNY for the third, disbursed annually [8]. - Market Outlook: The gradual rollout of pro-natalist policies is expected to boost consumer demand in the children's clothing and personal care sectors, leading to a recovery in valuations for many consumer leaders currently trading at relatively low multiples [8]. - Earnings Forecasts: The report includes a table of earnings forecasts and valuations for listed companies, indicating expected earnings per share (EPS) and price-to-earnings (PE) ratios for 2024, 2025, and 2026 [9].