Investment Rating - The report maintains a "Recommended" rating for the smart home industry [6][27]. Core Insights - The smart home industry is expected to benefit from a combination of policy support, technological advancements, and evolving consumer demands, driving rapid growth in the sector [4][27]. - Recent government policies, including expanded subsidies for home appliances and a focus on digital economy development, are set to stimulate consumption in the smart home market [19][27]. - The shift in consumer preference from "single product intelligence" to "whole-home smart solutions" is accelerating due to rising living standards and the aging population, which is increasing demand for home care solutions [4][27]. Summary by Sections Market Review - In the past two weeks (March 3, 2025 - March 14, 2025), the Shanghai Composite Index rose by 2.97%, the Shenzhen Component Index by 3.46%, and the ChiNext Index by 2.60%. The smart home index (399996.SZ) increased by 4.65%, outperforming the Shanghai Composite by 1.68 percentage points [1][11]. - Year-to-date (January 1, 2025 - March 14, 2025), the smart home index has risen by 15.37%, significantly outperforming the Shanghai Composite by 13.35 percentage points [11][14]. Industry Policy Tracking - New national subsidies have been introduced, including the inclusion of kitchen and bathroom renovation products in the subsidy program, which is expected to enhance market penetration of energy-efficient products [17]. - The "Shenzhen Action Plan for Accelerating the Development of the Artificial Intelligence Terminal Industry (2025-2026)" aims to integrate AI capabilities into various smart home products [18]. Industry News Tracking - The 2025 government work report emphasizes actions to boost consumption, develop the digital economy, and promote aging-friendly renovations, providing a supportive direction for the smart home industry [19]. - Notable collaborations, such as the establishment of a smart home IoT open platform by Haoleke, Haotaitai, and Fengzhushou, aim to enhance smart home integration and control [22]. - The MWC 2025 highlighted smart home technology as a core focus, showcasing innovations in AI and IoT that redefine future living [24][25]. Investment Recommendations - The report suggests that the combination of policy support, technological innovation, and consumer demand will create a resonant effect, driving the smart home industry into a rapid growth phase [4][27]. - The expansion of subsidy categories from 8 to 12 and the focus on recycling and upgrading consumer goods are expected to further stimulate market consumption [27].
智能家居行业双周报:两会政策定调,智能家居迎估值重构-2025-03-14