电子元器件周报：消费电子复苏有望持续强化，存储供需拐点确立涨价周期-2025-03-18

Investment Rating - The report maintains an "Outperform" rating for the industry [1] Core Views - The storage supply-demand pattern is reaching a turning point, with multiple manufacturers initiating a price increase trend due to a shift towards supply shortages and structural demand growth, particularly driven by AI computing needs and new energy vehicles [4] - The TV panel prices continue to rise, with specific increases noted for various sizes, while storage product prices are also on the rise due to supply constraints and increased demand [4] - Recent consumer finance policies are expected to boost consumer electronics demand, with recommendations for companies like Huakin Technology, BOE Technology, and others [4] Summary by Sections Investment Recommendations - Recommended companies include Huakin Technology, BOE Technology, Deepin Technology, and others, with a focus on NAND Flash supply-demand improvements and price increases expected in the second half of the year [4] Market Observations - The PC market in mainland China is projected to grow by 3% in 2025, driven by government subsidies and new product launches [10] - The wearable device market in China is expected to see significant growth in 2025, with a 41% increase in sales driven by subsidy policies [12] - The global smart glasses market is anticipated to grow by 210% in 2024, primarily due to strong demand for Ray-Ban Meta smart glasses [13] Price Trends - TV panel prices have seen increases across various sizes, with specific dollar amounts noted for each size [29] - Storage prices are also rising, with DDR4 memory prices showing slight increases, and NAND Flash prices expected to rise due to supply constraints [30]