Huafa Properties(600325) 中信建投·2025-03-17 11:22Investment Rating - The report maintains a "Buy" rating for the company with a target price of 9.94 yuan, unchanged from previous forecasts [4]. Core Views - In 2024, the company achieved operating revenue of 59.99 billion yuan, a year-on-year decrease of 16.8%, and a net profit attributable to shareholders of 0.95 billion yuan, down 48.2%. The decline in performance is attributed to a decrease in settlement profit margins and an increase in asset impairment losses [2][3]. - The company remains in the top tier of sales, with a sales amount of 105.4 billion yuan in 2024, ranking 10th in the industry. In the first two months of 2025, the ranking improved to 7th [3][4]. - The company is focusing on inventory reduction through the ongoing stock and idle land acquisition efforts by its major shareholder, Huafa Group, which is expected to accelerate inventory turnover [4]. Summary by Sections Financial Performance - The company reported a comprehensive gross profit margin of 14.3% in 2024, a decrease of 3.8 percentage points from the previous year. The asset impairment losses for the year amounted to 1.84 billion yuan, an increase of 15.4% year-on-year [3][15]. - The sales amount for 2024 was 105.4 billion yuan, a decline of 16.3% compared to the previous year. The land acquisition amount for 2024 was 9.47 billion yuan, with a land acquisition intensity of 9.0%, down 23 percentage points from the previous year [3][12]. Sales and Market Position - The company has reduced its land acquisition efforts and focused on core regions, acquiring six projects in major cities such as Shanghai, Guangzhou, Chengdu, and Xi'an [3][4]. - In the first two months of 2025, the company achieved a sales amount of 17.2 billion yuan, a significant increase of 58.6% year-on-year, indicating a positive trend in sales performance [3]. Financing and Cost Management - The company has maintained a "green" status under the three red lines policy, leading to a further decrease in financing costs. As of the end of 2024, the comprehensive financing cost was 5.22%, down 0.26 percentage points from the end of 2023 [4]. - The company is actively expanding its financing channels, currently promoting a convertible bond issuance of up to 5.5 billion yuan, which is expected to enhance its financial strength [4].