Shenwan Hongyuan Securities·2025-03-16 14:41Investment Rating - The report maintains a "Buy" rating for key companies in the liquor industry, including Guizhou Moutai, Wuliangye, Shanxi Fenjiu, Jiangsu Yanghe, and others, indicating a positive outlook for long-term investment [4][44]. Core Insights - The liquor industry is currently in an adjustment phase post-Spring Festival, with no significant improvement in fundamentals observed. The second quarter is critical for verifying these fundamentals [4][5]. - Sales performance is generally flat, with differentiation among brands and consumption scenarios. High-end liquor consumption is decreasing, while mid-range and budget segments maintain some sales [4][5]. - Price stability is noted across various price segments, with key products like Moutai and Wuliangye maintaining stable prices of 2200 RMB and 930-940 RMB respectively [4][5]. - Channel inventory levels have not significantly decreased, with some brands actively managing inventory through reduced shipments. Moutai's inventory remains healthy, while other brands like Wuliangye and Fenjiu show slight increases compared to last year [4][5]. - Payment collection rates vary, with some brands experiencing slower collection compared to last year. Moutai and Fenjiu are close to last year's collection rates, while others like Wuliangye and Yanghe are lagging [4][5]. Summary by Sections Industry Perspective - The liquor industry is entering a seasonal lull post-Spring Festival, with a need for patience in verifying fundamental improvements. Sales are flat, with a recovery in banquet scenarios but no revival in business scenarios [4][5]. - The price system remains stable, with key products maintaining their prices. Moutai's price has slightly increased during the spring season [4][5]. - Inventory levels are stable, with some brands managing stock through reduced shipments. Moutai's inventory is in good condition, while others have seen slight increases [4][5]. Brand-Specific Insights - Moutai: Payment collection at 40%, stable pricing, and healthy inventory levels. Moutai 1935's price has slightly increased [5]. - Wuliangye: Payment collection at 40-50%, with inventory around one month. Price remains stable at 930-940 RMB [5]. - Shanxi Fenjiu: Payment collection at 40-50%, with slight price decreases. Inventory levels are higher than last year but manageable [5]. - Jiangsu Yanghe: Payment collection below 40%, with inventory levels around three months. Sales have decreased [5]. - Other brands like Jianzhu and Water Well have varying performance, with some showing stable sales while others face challenges [5][8]. Regional Insights - Different regions show varied performance, with some areas like Henan and Jiangsu maintaining stable growth for brands like Moutai and Guojing. However, overall demand remains weak due to economic conditions [8][12][30].