EASTMONEY(300059) 中信建投·2025-03-17 11:30Investment Rating - The report maintains a "Buy" rating for the company, with a target price of 31.91 CNY for the next six months [5][12]. Core Views - The company's 2024 performance is expected to exceed expectations, driven by securities brokerage and proprietary trading, benefiting from market recovery and improved market share [1][3]. - The company's revenue and profit growth are supported by a steady increase in market competitiveness, with key metrics such as stock fund market share and margin financing balance showing upward trends [1][3]. - The current valuation is at the upper end of its historical range, but there is still significant room for growth compared to previous peaks, indicating potential for elastic release in a favorable market environment [1][12]. Summary by Sections Financial Performance - For 2024, the company reported total revenue of 11.6 billion CNY and net profit attributable to shareholders of 9.61 billion CNY, representing year-on-year increases of 4.7% and 17.3%, respectively [2][3]. - The fourth quarter alone saw a revenue of 4.3 billion CNY, up 65.9% year-on-year, and a net profit of 3.57 billion CNY, up 79.8% year-on-year, indicating strong performance driven by market recovery [2][3]. Revenue Breakdown - Revenue growth is primarily attributed to securities brokerage, with a projected revenue of 6.11 billion CNY from commission income in 2024, reflecting a year-on-year growth of 23.1% [3][4]. - The company’s market share in stock fund trading reached approximately 4.14%, an increase of 0.12 percentage points year-on-year, showcasing improved competitiveness in the brokerage sector [3][4]. Profitability Analysis - Profit growth is largely driven by proprietary trading, particularly in fixed-income investments, with trading financial assets expected to grow to 73.55 billion CNY, generating 3.37 billion CNY in income, a 50.8% increase year-on-year [4][11]. - The company has effectively controlled costs, with sales and management expense ratios decreasing, contributing positively to profit growth, resulting in a net profit margin increase of 8.9 percentage points to 82.8% [4][11]. Future Projections - The company forecasts total revenue of 13.46 billion CNY, 14.64 billion CNY, and 16.47 billion CNY for 2025 to 2027, with corresponding net profits of 11.19 billion CNY, 12.44 billion CNY, and 14.23 billion CNY, indicating robust growth [11][12]. - The projected dynamic PE ratios for 2025 to 2027 are 34.5x, 31.0x, and 27.1x, suggesting that the company remains competitively valued within its historical context [12].