消费预期回暖，看好政策受益和高景气子板块

Investment Rating - The industry rating is "Outperform the Market," indicating that the overall return of the industry is expected to exceed the market benchmark index by more than 5% over the next six months [4][13]. Core Insights - The report highlights a recovery in consumer expectations, driven by a comprehensive policy initiative aimed at boosting consumption across various sectors, including support for families, cultural tourism, and the promotion of new consumption patterns [2][3]. - The policy emphasizes enhancing consumer capacity through income support and improving the quality of supply to create effective demand, addressing key issues that restrict consumption [2]. Summary by Sections Policy Impact - The policy plan covers a wide range of areas, including support for families, cultural tourism, and the promotion of new consumption, which is expected to stimulate growth in various sub-sectors [2]. - Specific measures include increasing support for childcare, optimizing services for the elderly and children, and promoting the replacement of old consumer goods with new, environmentally friendly options [2]. Investment Recommendations - The report suggests a positive outlook for the home furnishing sector, particularly with the recovery of the second-hand housing market in first-tier cities and the anticipated impact of national subsidies [3]. - Key companies to watch include leading custom furniture brands such as Oppein Home, Sophia, and Zhihong Home, as well as soft furniture leaders like Mousse and Gujia Home [3]. - In the packaging sector, the report recommends focusing on 3C packaging leader Yutong Technology due to expected improvements in industry demand [3]. - The entertainment and personal care sectors are also highlighted, with recommendations for companies like Morning Glory and HaoYue Care, which are expected to benefit from demographic changes and a recovery in consumer sentiment [3]. High-Growth Areas - The report identifies high-growth segments such as new consumption-related IP, toys, smart glasses, and electronic cigarettes, recommending companies like Blukoo and Mingyue Lens [3]. - Continuous recommendations are made for dental care leader Dengkang Dental, which is positioned to benefit from high-value products and growth channels [3]. - The outdoor sports sector is also noted for its demand growth, with recommendations for companies like Zhejiang Nature and Anta Sports [3].