政策组合拳，护航消费复苏

Investment Rating - The report maintains a positive outlook on the consumer sector, particularly highlighting the effectiveness of the "old-for-new" policy in stimulating consumption [4][6][98]. Core Insights - The "Special Action Plan to Boost Consumption" aims to enhance domestic demand and improve consumer capacity through various initiatives, including income growth, service consumption enhancement, and quality improvement [4][6]. - The report emphasizes the significant impact of the "old-for-new" policy, which has already shown remarkable results in 2024, with over 6.8 million cars and 56 million home appliances replaced [6]. - The report anticipates continued government support for consumption through various measures, including the issuance of consumption vouchers and enhanced subsidies for childbirth and childcare [8][9]. Summary by Sections Policy Initiatives - The "Special Action Plan" includes actions to increase income, support consumption capacity, improve service quality, and enhance the consumption environment [4]. - Specific measures include expanding the scope of the "old-for-new" policy and increasing subsidies for various consumer goods [6]. Consumer Sector Dynamics - The food and beverage sector is highlighted, with recommendations for companies like Mixue Group and Wei Long, which are expected to benefit from the recovery in consumer sentiment [12][14]. - The restaurant industry is recovering, with a noted increase in sales during the Spring Festival, although growth rates have slowed compared to previous years [14]. Automotive Sector Insights - The automotive sector is projected to see a demand increase due to the "old-for-new" policy, with an expected growth of 1.9% in terminal demand for 2025 [98]. - The report notes that the overall growth rate for passenger vehicles is expected to slow to 3% in 2025, following a 5.8% increase in 2024 [99]. Dairy and Beverage Industry - The dairy sector is experiencing challenges, with declining milk prices and a need for capacity digestion, while the infant formula market is expected to stabilize due to a slight increase in birth rates [17][30]. - The beer industry is anticipated to recover in 2025, driven by a low base effect from 2024 [14][40]. Ice and Snow Economy - The report discusses the potential of the ice and snow economy, supported by government policies aimed at increasing participation in winter sports and expanding related industries [54][55]. - The market for ice and snow sports is projected to grow significantly, with a focus on enhancing infrastructure and promoting tourism [56][57].