BOSS ZHIPIN(BZ) 国信证券·2025-03-18 11:12Investment Rating - The investment rating for BOSS Zhipin (BZ.O) is "Outperform the Market" [5][13]. Core Views - The report highlights a stabilization and recovery in recruitment demand, with a focus on the progress of AI products. The company reported a 15% year-on-year revenue growth, with an adjusted profit margin of 40% [1][3]. - The company anticipates a Non-GAAP operating profit of 3 billion in 2025, representing a year-on-year growth of approximately 30% [1][3]. - The report emphasizes the company's ongoing user growth phase without large-scale marketing activities, targeting over 35 million users [1][3]. Summary by Sections Financial Performance - In Q4 2024, the company's operating revenue was 1.82 billion, up 15% year-on-year but down 5% quarter-on-quarter, slightly exceeding the company's guidance [1][8]. - The cash bill revenue for Q4 2024 was 1.84 billion, reflecting a 3% year-on-year increase and a 2% quarter-on-quarter increase [1][8]. - The gross margin for the quarter was 83%, with a year-on-year increase of 0 percentage points and a quarter-on-quarter decrease of 1 percentage point [1][8]. - Adjusted net profit for Q4 2024 was 720 million, maintaining a net profit margin of 40% [1][8]. User and Market Dynamics - The platform's monthly active users (MAU) reached 52.7 million in Q4 2024, representing a 28% year-on-year increase but a 9% quarter-on-quarter decrease [2][11]. - The number of paid enterprises increased by 17% year-on-year, totaling 6.1 million [2][11]. - The Average Revenue Per User (ARRPU) for the last 12 months was 1,192 yuan, showing a 5% year-on-year growth [2][11]. AI Product Development - The company is actively expanding its AI Agent capabilities, which are expected to enhance ARRPU. The AI products have shown a 60% improvement in bilateral matching efficiency and a 40% reduction in recruiters' time [2][12]. - The report notes that the AI product for recruiters has been in gray testing for about a year, indicating positive results in operational efficiency [2][12]. Future Outlook - The report projects a slight downward adjustment in the 2025 adjusted net profit forecast to 3.35 billion, a decrease of 4.9%, while maintaining the 2026 forecast at 4.31 billion [3][13]. - The anticipated revenue growth rates for 2025, 2026, and 2027 are 23.6%, 28.8%, and 22.1%, respectively, with corresponding price-to-earnings (PE) ratios of 19.1, 14.9, and 12.2 [3][4].