山西证券纺织服装行业周报（20250309-20250315）：Puma披露2024年度业绩，预计2025年收入增长低至中单位数-2025-03-18

Investment Rating - The textile and apparel industry maintains a rating of "In line with the market" [1] Core Insights - Puma disclosed its 2024 performance, expecting revenue growth in 2025 to be in the low to mid-single digits [3][7] - In 2024, Puma's sales grew by 4.4% to €8.817 billion, while net profit decreased by 7.6% to €282 million due to increased net financial expenses and minority interests [4][16] - The Americas region saw a growth of 7.0%, Asia-Pacific 3.8%, and EMEA 2.1% [4][16] - Direct-to-consumer (DTC) sales grew by 16.6%, increasing its share from 24.8% in 2023 to 27.5% in 2024 [4][16] - The overall market performance of the textile and apparel sector showed a 3.95% increase this week, outperforming the broader market [19][20] Summary by Sections Industry Performance - The textile and apparel sector's stock index increased by 3.95%, while the light industry manufacturing sector rose by 1.76% [19] - The SW textile manufacturing PE-TTM is at 21.47, which is in the 44.08% percentile over the past three years [23] - The SW apparel and home textiles PE-TTM is at 23.58, in the 73.68% percentile over the past three years [23] Company Performance - Puma's Q4 2024 sales grew by 9.8% to €2.289 billion, with net profit increasing by 2897.6% to €24.5 million [5][17] - The DTC business in Q4 2024 grew by 16.1%, with its share rising from 31.6% in Q4 2023 to 33.4% [5][17] - The top five companies in the textile and apparel sector this week included Mingpai Jewelry (+47.93%) and Diya Co. (+28.5%) [27] Market Data Tracking - In January-February 2025, the export value of textiles and clothing decreased by 2.0% and 6.9%, respectively [36] - The retail sales of clothing in major retail enterprises fell by 7.9% year-on-year [49] - The consumer confidence index in January was 87.5, indicating a weak recovery in the domestic consumption market [12]