社会服务业行业周报:社零数据改善,关注政策后续发力方向-2025-03-25
SINOLINK SECURITIES·2025-03-25 02:54

Investment Rating - The report maintains a positive outlook on the consumer sector, particularly highlighting the recovery in retail sales and the support from government policies [2][6]. Core Insights - Retail sales data shows a year-on-year growth of 4.0% in January-February 2025, with non-automotive retail sales increasing by 4.8% [2][15]. - The hospitality sector is showing signs of recovery, with a notable increase in RevPAR for high-end hotels [4][22]. - The report emphasizes the growth potential of specific companies like Gu Ming and Hua Zhu, which are expected to outperform the market [3][21]. Summary by Sections Weekly Insights - The consumer sector is experiencing steady recovery, with significant growth in service consumption, particularly in dining and travel services [2][15]. - Key companies such as Jiu Hua and Hua Zhu have reported better-than-expected earnings, indicating strong performance in the domestic market [2][19]. Industry Data Tracking - Hotel RevPAR has shown a year-on-year increase of 0.9% in the 11th week of 2025, with first-tier cities leading the growth [4][22]. - The report suggests a focus on business travel, especially in first-tier cities, as the sector continues to recover [4][22]. Market Review - Over the past two weeks, the hospitality and restaurant sectors have outperformed the broader market, with notable increases in their respective indices [5][24]. - The report highlights the strong performance of the social services sector, ranking 10th among 31 industry sectors [5][24]. Investment Recommendations - The report recommends focusing on new consumer growth stocks like Gu Ming and Da Shi, as well as leading companies such as Bai Sheng China and Hua Zhu [6][14]. - It suggests a strategic allocation towards sectors with strong dividend yields and growth potential, particularly in tourism and education [20][21].