招聘行业2025年2月专题报告：2月农历春节季节性影响，招聘行业持续筑底观点不变-2025-03-25

Investment Rating - The industry investment rating is "Positive" (maintained) [7] Core Viewpoints - The recruitment industry is experiencing a seasonal impact due to the Lunar New Year, with job postings showing a decline in growth rates during January and February. However, a recovery is anticipated as the market enters the peak recruitment season in March and April [1][3] - The urban surveyed unemployment rate increased slightly to 5.4% in February, with youth unemployment rates for ages 16-24, 25-29, and 30-59 at 16.9%, 7.3%, and 4.3% respectively, indicating a need for ongoing observation of the employment market [2] - The number of new job postings on Datayes has shown a year-on-year increase of 18% as of March 16, 2025, reflecting a recovery in employer confidence. The number of new recruitment companies and job postings in February increased by 38% and 45% year-on-year, respectively [3][24] - In February, 44 out of 81 sub-industries reported year-on-year growth in job postings, while 37 industries saw a decline. Notable growth was observed in sectors such as domestic services, group buying/takeout, and logistics [4][13] - The monthly active users (MAU) of BOSS Zhipin reached approximately 52.7 million in Q4 2024, with strong year-on-year growth rates of 17%, 25%, 30%, and 28% across the quarters [5][29] Summary by Sections Macro Level - The urban surveyed unemployment rate increased by 0.2 percentage points to 5.4% in February, with youth unemployment rates showing slight increases across different age groups [2][15] Micro Level - As of March 16, 2025, Datayes reported a year-on-year increase of 18% in new job postings, with February seeing a 38% increase in new recruitment companies and a 45% increase in new job postings [3][24] Industry Analysis - In February, 44 industries experienced year-on-year growth in job postings, while 37 industries saw declines. Key growth sectors included domestic services and logistics, while industries like wedding photography and biopharmaceuticals faced declines [4][13] User Engagement - BOSS Zhipin's MAU reached approximately 52.7 million in Q4 2024, with consistent growth rates across the quarters, indicating strong user engagement [5][29] Recruitment Trends - The recruitment market is expected to recover as it enters the peak season in March and April, following the seasonal impact of the Lunar New Year [1][3]