
Investment Rating - The investment rating for the company is "Buy" [1] Core Views - The report emphasizes that the company's high-end strategy is yielding results, with a focus on improving profit margins through cost management and operational efficiency [2][3] - The company achieved a revenue of 38.635 billion RMB in 2024, a slight decrease of 0.76% year-on-year, while the net profit attributable to shareholders was 4.739 billion RMB, down 8.03% year-on-year [3][4] - The gross margin improved to 42.64%, an increase of 1.2 percentage points year-on-year, primarily due to better raw material costs [2][3] Financial Performance Summary - In 2024, the company reported a revenue of 38.635 billion RMB, with a year-on-year growth rate of -0.76% [3] - The net profit attributable to shareholders for 2024 was 4.739 billion RMB, reflecting a year-on-year decrease of 8.03% [3] - The gross margin for 2024 was 42.64%, up from 41.36% in 2023 [3] - The company expects EPS to grow from 1.46 RMB in 2024 to 2.20 RMB by 2027, indicating a positive outlook for earnings growth [3][4] - The report forecasts a steady increase in revenue, projecting 42.523 billion RMB in 2025, 44.721 billion RMB in 2026, and 47.595 billion RMB in 2027 [3][4] Operational Insights - The company is focusing on high-end product offerings, with a notable increase in sales of premium beers and a 35% year-on-year growth in its high-end liquor product "Zhai Fu" [2][3] - The operational efficiency is highlighted by a significant improvement in cash flow, with net cash inflow from operating activities increasing by 67% year-on-year to 6.928 billion RMB in 2024 [2][3] Future Outlook - The report anticipates that the company's profit growth may exceed market expectations due to the gradual recovery of on-premise consumption channels and further cost optimization in 2025 [2][3] - The company is expected to maintain a strong cash position, which will support an increase in dividend payouts in the future [2][3]