居家健康放松方式研究白皮书

Group 1: Health Awareness Evolution - The awareness of health management in China has evolved from physical health to a holistic balance of body, mind, and spirit, with 72.7% of respondents believing relaxation is essential for health[11] - The health consciousness development timeline shows a shift from physical health awareness in the 1990s to a focus on mental health and now to a balanced approach[10] - A significant 86.3% of respondents reported physical health issues, indicating a pressing need for comprehensive health solutions[16] Group 2: Importance of Home Relaxation - Home is the primary relaxation space for individuals, with 97.9% of respondents choosing it over commercial or outdoor locations[47] - The most common relaxation methods at home include watching TV or using mobile devices (71.9%) and resting on the sofa (50.4%)[110] - Comfort of furniture is crucial for relaxation, with 57.1% preferring smart beds/mattresses and 52.3% favoring sofas/chairs[60] Group 3: Target Demographics - The health-conscious demographic is primarily concentrated in high-tier cities, with 90s generation individuals being the core group[36] - The "Self-Discipline Management" group, which emphasizes energy balance, constitutes 25.2% of the population, while the "Laid-back Home" group makes up 24.2%[64] - The "Active High-Energy" group, focused on dynamic recovery, represents 29.6% of the population, indicating a diverse range of health management approaches[64] Group 4: Health Management Strategies - Regular exercise is seen as the primary method for enhancing health, with 93.2% of respondents acknowledging its importance[19] - The combination of exercise and relaxation is viewed as essential for achieving a high-quality health lifestyle, with 92.9% of respondents supporting this view[19] - The future of health management is expected to integrate home fitness solutions, driven by technological advancements and policy support, aiming for a 38.5% participation rate in sports by 2025[33]