旅游行业动态追踪：政策促进文旅消费，清明出游预定数据良好

Investment Rating - The report assigns an investment rating of "Positive" for the tourism industry [3]. Core Insights - The central and local governments are actively promoting tourism consumption, with Guangdong Province aiming for total tourism revenue to exceed 1.3 trillion yuan by 2027 [1][6]. - There is a significant increase in travel bookings for the Qingming Festival, with domestic flight bookings exceeding 1.75 million, a year-on-year increase of approximately 12% [2][7]. - Travelers are increasingly favoring diverse travel experiences, with searches for traditional cultural activities related to Qingming rising by 75% year-on-year [2][7]. Summary by Sections 1. Policy Promotion of Cultural and Tourism Consumption - The central government has issued a plan to boost consumption, supporting projects in education, healthcare, and cultural tourism [6]. - Guangdong Province has introduced measures to enhance tourism infrastructure and promote local tourism brands, targeting 9.5 billion visitors and 1.3 trillion yuan in tourism revenue by 2027 [1][6]. 2. Positive Trends in Travel Bookings - As spring arrives, there is a notable increase in travel intentions, particularly for the Qingming Festival, with short-distance travel being predominant [2][7]. - Popular destinations in the Yangtze River Delta include cities like Shanghai and Nanjing, with a 6% year-on-year increase in high-star hotel bookings in non-first-tier cities [2][7]. 3. Key Investment Targets in the Tourism Sector - China Duty Free Group: Dominates the duty-free market with over 1,400 brand partnerships [8]. - Air China: The only flag carrier in China, with a strong network centered around major hubs [9][10]. - China Southern Airlines: Extensive route coverage with over 2,000 daily flights [11]. - Jin Jiang Hotels: Operates a diverse range of hotels and has expanded internationally [12]. - Songcheng Performance: A leading player in the performance industry, known for its unique cultural offerings [13].