Investment Rating - The report maintains a "Buy" rating for the company, indicating an expected stock price increase of over 15% compared to the benchmark index [4][7]. Core Insights - The company reported significant revenue growth of 155.6% year-on-year, achieving total revenue of 2.241 billion yuan in 2024. Adjusted net profit reached 585 million yuan, a remarkable increase of 702.1% [1]. - The gross margin improved to 52.60%, up by 5.28 percentage points from the previous year, while the adjusted net profit margin increased by 17.8 percentage points to 26.1% [1]. - The company has expanded its IP matrix, with revenue from building block toys declining significantly, while character-based toys saw a revenue increase of 186.2% [2][3]. Summary by Sections Financial Performance - In 2024, the company achieved a revenue of 2.241 billion yuan, with a year-on-year growth of 155.6%. The adjusted net profit was 585 million yuan, marking a 702.1% increase [1][6]. - The gross margin for 2024 was reported at 52.60%, an increase from 47.33% in 2023, while the adjusted net profit margin reached 26.1% [1][8]. Product and Market Development - The character-based toys segment generated 2.201 billion yuan in revenue, accounting for 98.2% of total revenue, with a gross margin of 52.9% [2]. - The company has developed a diverse product portfolio with 682 SKUs, including two proprietary IPs and around 50 licensed IPs, enhancing its market presence [2]. Channel and Geographic Expansion - The company reported a 171.09% increase in offline sales, totaling 2.085 billion yuan, while online sales grew by 46.52% to 156 million yuan [3]. - The company has established subsidiaries in the UK, Indonesia, Malaysia, and Singapore, with overseas revenue reaching 64 million yuan, a growth of 518.2% [3].
布鲁可：2024年年报点评：盈利能力明显优化，IP矩阵及海外市场加速拓展-20250326