Investment Rating - The report maintains a "Buy" rating for the company, indicating an expected stock price increase of over 15% compared to the benchmark index [4][7]. Core Insights - The company reported significant revenue growth and improved profitability in 2024, with total revenue reaching 2.241 billion, a year-on-year increase of 155.6%. Adjusted net profit was 585 million, up 702.1% [2][4]. - The gross margin for 2024 was 52.6%, an increase of 5.28 percentage points from the previous year, while the adjusted net profit margin improved by 17.8 percentage points to 26.1% [2][4]. - The company has expanded its IP matrix and product offerings, with revenue from building block toys declining significantly by 62.9% to 39 million [2][3]. Revenue and Profitability - The company achieved a total revenue of 2.241 billion in 2024, with a year-on-year growth rate of 155.6% [6][8]. - The adjusted net profit for 2024 was 585 million, reflecting a substantial increase of 702.1% compared to the previous year [2][4]. - The gross profit margin improved to 52.6%, while the adjusted net profit margin reached 26.1% [2][4]. Product and Market Expansion - The revenue from character building toys was 2.201 billion, representing a growth of 186.2% and accounting for 98.2% of total revenue [2][3]. - The company has developed a diverse product portfolio with 682 SKUs, including two self-developed IPs and around 50 licensed IPs [2][3]. - The introduction of a new product at a price point of 9.9 yuan is expected to enhance market penetration in lower-tier markets [2][3]. Channel and Geographic Development - Offline sales generated 2.085 billion in revenue, a year-on-year increase of 171.09%, while online sales reached 156 million, up 46.52% [3]. - The company has established subsidiaries in the UK, Indonesia, Malaysia, and Singapore, with overseas revenue growing by 518.2% to 64 million [3][4].
布鲁可（00325）2024年年报点评：盈利能力明显优化，IP矩阵及海外市场加速拓展