Joyoung(002242) 国投证券·2025-03-28 01:30Investment Rating - The report maintains a "Buy-A" investment rating for the company, with a target price of 13.77 yuan for the next six months, based on a dynamic price-to-earnings ratio of 25 times for 2025 [2][4]. Core Views - The company reported a revenue of 8.85 billion yuan for 2024, a year-over-year decrease of 7.9%, and a net profit attributable to shareholders of 120 million yuan, down 68.6% year-over-year. However, the revenue decline in Q4 narrowed to 5.8% compared to a 27.1% decline in Q3, indicating a potential recovery driven by government subsidies for small appliances [1][2]. - The report highlights that the Q4 revenue decline was mitigated by the implementation of old-for-new subsidy policies, which positively impacted the consumption of small household appliances. Online sales for the company showed a year-over-year increase of 16.9% in Q4 [1][2]. - The company has effectively managed its expenses, resulting in a stable net profit margin of 0.9% in Q4, despite a decrease in gross margin by 3.3 percentage points year-over-year [2]. Financial Summary - The company's revenue is projected to recover to 9.61 billion yuan in 2025, with net profit expected to rise to 420 million yuan, reflecting a significant rebound from 2024 [4][12]. - Earnings per share (EPS) are forecasted to be 0.55 yuan in 2025, increasing to 0.84 yuan by 2027, indicating a positive growth trajectory [2][4]. - The report notes that the company’s cash reserves are robust, with a cash balance of 2.82 billion yuan at the end of the reporting period, up 16.1% year-over-year, despite a net cash outflow from operating activities of 240 million yuan in Q4 [2][4].