投资者温度计第18期：自媒体热度持续低迷，杠杆资金春节以来首次净流出

Market Overview - The market experienced a slight decline last week, with overall self-media heat remaining low[2] - Retail investor net inflow in A-shares was 1660.3 billion CNY, a decrease of 322.3 billion CNY from the previous value, maintaining a high level at the 89th percentile over the past five years[2][29] - Margin financing saw a net outflow of 148.2 billion CNY, marking the first net outflow since the Spring Festival[2][34] Fund Trends - Public funds are increasingly showing a trend of "hugging" stocks, with a focus on value and industries such as finance and consumption[15] - Among public fund heavyweights, 20% of stocks have outperformed, particularly in the electronics, automotive, and pharmaceutical sectors[18] Self-Media Engagement - Self-media platforms like Kuaishou and Douyin have seen a significant drop in engagement, with Kuaishou's A-share content decreasing by 374 pieces and 4.578 million views last week[13] - The user demographic for Douyin's A-share content is shifting towards lower-tier cities and younger age groups, with a notable increase in users under 30[8][9] Investor Participation - The number of individual investors participating in margin trading reached 7.357 million, with a 0.2% increase from the previous value, but the growth rate has slowed since the Spring Festival[34] - The average daily number of trading participants decreased by 92,000 to 320,000[34] App Engagement - Recent downloads for Tonghuashun and Dongfang Caifu apps decreased, with Tonghuashun seeing 91,000 downloads, down by 9,000 from the previous period[35]