传媒行业周报：Meta发布Llama4，投资上布局防御性出版板块-2025-04-07

Investment Rating - The report maintains a "Recommended" investment rating for the media industry [5] Core Insights - The media industry (Shenwan) experienced a weekly decline of 1.28%, ranking 22nd among sub-industries, while the Shanghai and Shenzhen 300 index fell by 1.37% [10][16] - The best-performing stocks in the media sector included Chuanwang Media (+8.26%), Zhongnan Media (+7.45%), and Hengdian Film and Television (+7.11%) [16] - The report highlights the rapid iteration of domestic AI applications, with Chinese AI applications occupying half of the top ten global monthly active users (MAU) in March 2025 [20][21] - The gaming sector saw "Honor of Kings," "Peacekeeper Elite," and "Endless Winter" as the top three bestsellers during the week of March 31 to April 6, 2025 [29] - The domestic box office reached 462 million yuan, with the Qingming Festival period contributing 378 million yuan [32][34] Summary by Sections Market Performance - The media industry (Shenwan) fell by 1.28% during the week of March 31 to April 6, 2025, with the publishing sector rising by 1.50% while other sub-sectors like gaming II and advertising marketing declined [10][12] Key Industry Data AI Application Data - In March 2025, five out of the top ten global AI applications by MAU were Chinese, with ChatGPT leading at 446 million MAU, showing a 11.20% increase [20][21] - Domestic AI applications are increasingly competitive, with significant user engagement and rapid updates [20][21] Gaming Data - The gaming sector's performance was bolstered by the Qingming Festival, with several interactive games seeing improved rankings [29][30] Movie Data - The total domestic box office for the week was 462 million yuan, with "My World Movie" leading the Qingming Festival box office [32][34] Key Industry Events and Announcements - Meta released the Llama 4 series AI models, enhancing its capabilities in visual understanding [38] - OpenAI announced a new round of funding amounting to 40 billion USD, raising its valuation to 300 billion USD [38]