Shenwan Hongyuan Securities·2025-04-08 00:42Investment Rating - The report emphasizes a positive outlook on the food and beverage sector, particularly highlighting the defensive nature of mass consumer goods and the cyclical elasticity of the liquor sector [3][4]. Core Insights - The food and beverage sector has shown a pattern of performance during systemic events, with significant downturns in 2018 and substantial recoveries in 2020, indicating resilience and potential for future growth [3][6]. - The report suggests that leading companies in the sector have become attractive for mid-term allocation after adjustments, with mass consumer goods showing stronger defensive characteristics and liquor companies exhibiting greater cyclical elasticity [3][4]. - Recommendations include increasing allocations to key liquor brands like Kweichow Moutai and Wuliangye, as well as mass consumer brands such as Yili and Qingdao Beer, due to their favorable valuations and growth potential [3][4]. Summary by Sections 1. Event Overview - The report discusses the importance of domestic consumption and the government's focus on boosting consumer demand, especially in light of recent economic challenges [6]. 2. 2018 Review 2.1 Sector Performance - In 2018, the food and beverage sector declined by 21.95%, with a relative excess return of 8.04%, ranking third among sub-industries [17]. - The first half of 2018 saw better performance due to market consumption upgrades, while the second half was affected by trade war concerns [17]. 2.2 Changes in Performance and Valuation - Most companies in the food and beverage sector did not see significant adjustments in profit forecasts, but liquor companies experienced some upward revisions [28]. - By the end of 2018, the dynamic PE ratios for liquor companies ranged from 15-20x, while mass consumer goods were at 20-30x [29]. 3. 2020 Review 3.1 Sector Performance - The food and beverage sector surged by 84.97% in 2020, with a relative excess return of 59.07%, again ranking third among sub-industries [41]. - The sector initially lagged due to pandemic impacts but rebounded strongly as consumption patterns shifted back to normal [41]. 3.3 Changes in Performance and Valuation - By the end of 2020, many food and beverage companies saw downward adjustments in earnings forecasts, while some, like Shanxi Fenjiu and JiuGuiJiu, experienced upward revisions due to improved management and product launches [48]. - Liquor companies saw significant valuation expansions, with some exceeding 50x dynamic PE ratios by year-end [48].